Customer Focus

It can be lonely and stressful when all decisions surrounding your business rest with you, the business owner.

Coaching gives you an opportunity to discuss these decisions with someone completely neutral and see the business from a completely fresh perspective.

Kaleidoscope Coaching can work with you to help you to focus on what needs to change to help you to improve your business.

Typical areas for coaching around customer focus are as follows:

• Business identity - place in the market, ambition & attitude
• Knowing your market - life cycle, market share, competitors
• Knowing your customer - segmentation, target market, differentiating your offer
• Clearly defining the business goals - short, medium and long
• Effective communication with customers - best methods
• Creating the best mindset for selling - language and sensory preferences
• Ensuring there is an efficient sales process - mapping these

Business Coaching is non-directive. I won't tell you what I think you should do, after all, you are the expert in your business.

I will work with you to facilitate change by raising awareness of your key strengths and weaknesses, then help you to set goals to make improvements where required.

I will ask lots of thought-provoking questions and will use a wide range of business models to help you to see the business from all angles.

You will have clearly defined actions from each session and regular check in's with your Coach will ensure that the plan remains front of mind and becomes a reality.

I coach SME clients face to face in West Lothian, Edinburgh and Glasgow.